Creative Media Techniques (CMT) produced projections onto five of London’s premier financial institutions for the launch of the new Motorola SLVR mobile phone handset. CMT was working for brand experience specialists Cake Media. The idea was to create a high-profile-high-impact stunt for the press launch of Motorola’s latest and funkiest multimedia handset to 250 press and Motorola guests and VIPs. CMT’s project manager, Richard Hawkins says, “Cake’s Gary Wilson approached us saying that ...

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