OptiLED, Inc., a global manufacturer and designer of high-precision Light Emitting Diode (LED) lamps, has announced that Bruce Pelton has joined the company as vice president of sales to assist in product development efforts and to oversee the sales and customer service operations in the United States, Canada, Latin America, and the Caribbean. With more than 25 years of experience in the lighting and energy business, Pelton will drive all aspects of sales for OptiLED as the company continues to see unprecedented growth in an emerging LED market.

“Bruce’s depth of experience, especially his expertise within the lighting and energy industry, makes him an outstanding addition to the OptiLED team,” said John Nylander, president, OptiLED. “The company is positioned to be a driving force in the emerging LED market. After winning thousands of new customers last year and establishing dozens of new partnerships, Bruce will play an integral role in building and sustaining this momentum.”

Pelton, holds 13 U.S. and Canadian patents in the lighting field with several more pending, and is a long-time LED industry veteran. In addition to serving on the California Energy Commission Appliance Efficiency Task Force, Pelton has contributed to the energy conservation programs with the National Restaurant Association and Pacific Gas and Electric Company. He comes to OptiLED from Access Lighting of Irvine where he was General Manager. Prior, he served in a similar role at Ushio International Technologies in Torrance, and at NuTech Lighting Corp. of Bronx, NY. Bruce has also served as Vice President of Lumenyte International and for 16 years as Vice President at Lumatech Corp. in Emeryville. Before the creation of Lumatech, he spent 10 years at Saga Corp. of Menlo Park as Director of Energy Programs and Facilities Management.

LEDs are a next-generation lighting technology that produces lighting products that are more flexible, efficient, durable and longer-lasting than conventional light bulbs. OptiLED is emerging as one of the leaders in LEDs – a market with tremendous potential and one predicted by Strategies Unlimited to reach $17.8 billion by 2010. The company’s revolutionary CHIP® Series spot lamps are built with Light Prescription Innovators’ unique collection of patented optical technologies, which make it possible for the lamps to deliver a very focused beam of light.

OptiLED’s use of optics maximizes the light output from the lamps and directs the light into a desired pattern. As a result, OptiLED is an emerging leader among LED suppliers in driving new applications for LED products. From home interiors to art installations, backyard gardens to city parks, museums to theatre backdrops, OptiLED’s lighting products have a huge impact on the world’s use of LED technology. The products are designed with a truly international perspective as the lights are capable of running on any voltage line around the world while using up to 85 percent less energy than traditional bulbs and will last for more than 10 years before burning out.