Barco has announced that it has acquired the products, intellectual property rights and know-how of Element Labs, an LED video systems expert based in Santa Clara, CA. With a focus on mid-end market requirements in rental, staging and fixed installations, Barco says the Element Labs products complement their existing high-end product range.
“This expands Barco's portfolio for the mid-range markets,” Eric Van Zele, Barco's President and CEO, comments. “Element Labs' products in these markets have proven their worth on many occasions and perfectly complement Barco's more high-end oriented market portfolio.”
Paul Matthijs, VP of Barco's Video & Lighting Solutions business, continues: “Element Labs' products have added a spectacular dimension to numerous concerts, events, corporate headquarters and flagship stores around the world. This transaction will help to accelerate the turnaround which is under way in our Video & Lighting activities, by enabling Barco to address a wider segment of the market, and further leveraging Barco's existing sales, marketing, and service capabilities.”
With immediate effect, the name “Element Labs” ceases to exist. Structured as an asset sales transaction, Barco obtains all product designs, rights and intellectual property of Element Labs, without assuming the liabilities of the former EL-company. As of today, the core team of Element Labs in Santa Clara, will serve as Barco's competence center for creative LED solutions, whereas Barco Kuurne (Belgium) will remain the competence center for tiled LED solutions.
Barco says it expects to announce its new mid-range LED products in the coming months.