This week sees the launch of AVR-USA, a joint venture between Gear Source and AVR Colourmaster UK. The company will promote the AVR Colourmaster brand throughout North and South America. AVR-USA will be displaying its product line at LDI 2002 in Las Vegas (booth 2054) as well as at other lighting, retail, and architectural shows in the coming months.

AVR has enjoyed success across Europe and the Asia Pacific region since its launch three years ago. Its products have been embraced by architects and interior and lighting designers. Based on the philosophy of making architectural color-changing an economically viable option, AVR has used its 10 years experience manufacturing in the UK to create a complete range of high-quality, reliable, cost-effective color-changing lighting products. The success of AVR is reflected in the quality of installations for such brands as IBM, Selfridges, SAS Radisson, BMW, and Ford. "From the first time I saw the earliest AVR downlights, I knew AVR would be a huge success. I am very excited to be the one to bring this brand to America," said Marcel Fairbairn, president of Gear Source.