In an effort to increase customer support, ARRI is establishing a new Southeast Regional Sales office. Roger Dean, ARRI’s current east coast lighting sales manager, will relocate to Florida to head this office from the Arri/CSC facility in Fort Lauderdale. From this base, Dean will begin an active sales and service effort throughout the Southeast as well as in the Caribbean and Central American countries. Charlie Davidson, VP of ARRI’s Lighting Division, said, "We’re confident that dealers ...

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