Advanced Fiberoptic Technologies, Inc. has changed its name to Isis Light. The new name, taken from the Greek goddess Isis, known as the maker of the sunrise, represents a branding effort designed to showcase the company’s line of fiberoptic lighting alternatives. It is also part of a new outreach campaign aimed at expanding the fiberoptic lighting market and building relationships with architects, lighting designers, and end users.

As part of the branding to Isis Light, the company also announces a new website, www.isislighting.com. The site is intended to enable users to learn everything they need to know to create functional, heat-free displays, point of purchase, and other applications. The site also features a “Design Your Own Lighting System,” which allows visitors to customize lighting systems to best suit their end application.