4Wall Entertainment was chosen to provide the lighting equipment for the Volkswagen of America 2003 North American Dealer Meeting. The project was produced by MVP Communications and took place in Scottsdale, AZ, May 6-10, 2003. Lighting designers Chris Dallos and Jeffrey McRoberts had just about one month to design shows for 12 different venues in two distinct locations--a Civic Center Atrium and an outdoor park. Dallos says, "Venues and scenery changed until two weeks out, making 4Wall ...
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