Loyalkaspar, the New York-based creative design studio, provided the video content for the visually compelling Super Bowl XLIV Halftime Show that aired on February 7, 2010 for over 100 million viewers worldwide. Live Design caught up with Elliot Chaffer, Loyalkaspar’s creative director, on their role in this extraordinary challenge. 1. Please explain how the image creators worked with Lee Lodge on the concept and design elements? Lee Lodge was the graphics producer, liaising between the ...

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