Throughout the '90s, Arnold Serame programmed and lighting directed for various concerts and TV shows, starting with Michael Jackson for Peter Morse and culminating as programmer and touring lighting director for Morse on Madonna’s Drowned World Tour. In 2002, Serame designed lighting and toured with Mary J. Blige’s No More Drama world, and at the same time, helped co-found Zed Ink, a creative agency. Over the next few years, he co-creative directed and lit a series of the burgeoning Xbox ...

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