There are plenty of books about creating a company, but they don't begin to prepare you for the realities of starting one, particularly a design enterprise. When Luce Group [pronounced: loo-chay] was founded in 1997 — partners Charles Cameron, Frank DenDanto III, Lauren Helpern, and Traci Klainer set it up as an ad-hoc collective — we needed to consider how we would operate in the corporate world. Instead of individual freelancers, we were assuming a commercial group ...
This content is free to access as a registered user on livedesignonline.com
Why register for livedesignonline.com? It's simple and free, and here is what you get:
- Daily original news covering the latest in entertainment design and technology
- Features on the latest industry trends
- Insights from thought leaders in the industry
- The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision