They can be as modest as a few dozen tables set up in a hotel ballroom, or as elaborate as two-week extravaganzas at giant German facilities, drawing hundreds of thousands of people and eating up million-dollar budgets. They're trade shows, and they inspire a full spectrum of praise and condemnation, kudos and kvetches aplenty, sometimes from the same people. In fact, some industry marketing managers will tell you in one sentence that they're sick of doing so many shows, and in the next ...

General Admission

This content is free to access as a registered user on livedesignonline.com

Why register for livedesignonline.com? It's simple and free, and here is what you get:

  • Daily original news covering the latest in entertainment design and technology
  • Features on the latest industry trends
  • Insights from thought leaders in the industry
  • The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision

 

Already registered? here.