Paul Gregory lights Toys "R" Us's new flagship store It's called the Center of the Toy Universe, and it's located at the Crossroads of the World: Retailer Toys “R” Us has opened a new 110,000-sq.-ft. (9,900 sq. m) flagship store in the middle of Times Square, at the corner of 44th Street and Broadway. It's a New York-scaled project designed and built by a group of New York City-based firms: architecture by Gensler; theming and retail design by J. Newbold Associates; audio-visual technology ...

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