Is GM on 5th a corporate trade show booth? An oversized museum exhibit? Or a miniature auto show? Actually, the Manhattan venue, which opened late last year, is a bit of all three--an automotive showcase where cars are displayed in scenes that evoke consumer lifestyles. At the behest of General Motors and project coordinator GM Eventworks, which wanted to enliven its existing showroom, Haverson Architecture and Design PC of Greenwich, CT, developed seven separate automobile vignettes for GM ...
This content is free to access as a registered user on livedesignonline.com
Why register for livedesignonline.com? It's simple and free, and here is what you get:
- Daily original news covering the latest in entertainment design and technology
- Features on the latest industry trends
- Insights from thought leaders in the industry
- The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision