Thinkwell Design & Production has formed a new Events & Exhibits group to produce temporary projects for the sports, special events, branded entertainment, and corporate production markets. It will be headed by executive director and partner Joe Zenas, formerly with Universal Studios, where he was director of the Creative Studio and live show producer for the past three years.

Zenas has years of production experience with Radio City Productions, Don Mischer Productions, MTV, and the Walt Disney Company. He has been involved in some of the world's most visible events in the last 10 years, including the Opening and Closing Ceremonies of the 1996 Atlanta Olympics, the 1997 spectacular celebrating Hong Kong's reunification with China, and NetAid, among others.

Thinkwell's Events & Exhibits group launched with its first project, the Pre- and Post-Game Shows for the 2003 Super Bowl in San Diego featuring Santana and Bon Jovi. Zenas served as associate producer and designer for the shows.