Pedestrians passing through New York's Times Square district earlier this summer could be seen craning their necks towards the giant billboard above the Palace Theatre. Over a period of several days the space was covered with thousands of tiny spoons. Was it some strange reference to Beauty and the Beast, the musical at the Palace, which features dancing cutlery? In fact, it proved to be an ingenious advertisement for Jell-O; the final billboard features 3,850 ten-inch spoons, a Jell-O logo, ...

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