Last summer, the Naismith Memorial Basketball Hall of Fame moved to a brand-new building near its previous home in Springfield, MA. The new 18-acre site includes the Hall of Fame, offices, retail space, restaurants, a visitor information center, hotel, community center, and underground parking garage. The concept for the new Hall of Fame was for it to be fully interactive and engaging for a broad international audience. The main objectives from the outset were to provide a unique, ...

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