HOW DO YOU INTRODUCE A NEW office chair and a new corporate image, and make the launch as dynamic and exciting as possible? When Allsteel was recently faced with this challenge, it called on EventQuest, a full-service special-event company based in New York City, which put together a fun and memorable traveling presentation comprising high-end projection equipment, as well as the latest in virtual reality and stereoscopic 3D technology. Allsteel’s product launch blended a live performance ...

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