Brian Hire, presentation consultant, systems integrator, and lighting designer for Steelcase, a leading contract furniture manufacturer based in Grand Rapids, MI, was adding up rental costs for an upcoming corporate event. The total: $125,000 for two days. Reviewing rentals over the past three years revealed an even larger number: $850,000. After considering other options, Hire put together an equipment list for purchase; the total price versus the rental cost for three years was comparable, ...

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