Richard Grant, owner of New York's Sound Factory, regards a club as a jigsaw puzzle. “Unless you have all the pieces flowing together correctly, you can't put the picture together,” he says. “Sound, light, music, the decor of the club, the shows we put on — all of those things are important, because we're in the business of entertaining our customers.” He thinks club patrons should feel like participants in a theatrical event, and in fact, Sound Factory, which will celebrate its 13th ...

General Admission

This content is free to access as a registered user on

Why register for It's simple and free, and here is what you get:

  • Daily original news covering the latest in entertainment design and technology
  • Features on the latest industry trends
  • Insights from thought leaders in the industry
  • The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision

Already registered? here.