Why We Like Him: Well before U2 became a contender for title of “greatest rock-and-roll band in the world,” Willie Williams was lighting them up in his singular style. Having worked with the band for nearly 20 years (since 1982), Williams' creative role has continually evolved; he now serves as show director, responsible for the entire visual content of the band's performances. While U2's current Elevation tour is striking in its simplicity, Williams created an almost complete amalgamation ...

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