PROBLEM: The 2006 Saturn Sky, an open-air roadster with plenty of chrome in the grille and style in the interior, is unusual for the make. Robert Albitz, senior vice president of Worldwide Creative at the George P. Johnson Company (GPJ), believes it represents a breakthrough in design and technology. So when his team set out to exhibit it at the 2006 North American International Auto Show at Detroit's Cobo Hall, he was determined to find an equally unique way to tell the car's story. “We ...

General Admission

This content is free to access as a registered user on

Why register for It's simple and free, and here is what you get:

  • Daily original news covering the latest in entertainment design and technology
  • Features on the latest industry trends
  • Insights from thought leaders in the industry
  • The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision

Already registered? here.