When audiences of RodeoHouston™ entered Houston's Reliant Stadium each evening during the 74th annual Houston Livestock and Rodeo Show (HLSR), they witnessed a non-stop spectacle of bull riding, steer wrestling, and team roping. But it could be said that the real action was behind the scenes, where teams of designers, programmers, and directors oversaw the lightning-fast transition between the world's largest rodeo and the concert performances of some of the world's biggest musical talent. ...

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