In May 1998, Lighting Dimensions looked at the illumination of NikeTown Honolulu. The last two years have seen further innovation throughout the chain, exemplified by stores that have opened in Miami and its largest outpost yet, in London. Even as the concept of themed retail reaches dizzying new peaks, alternate trends are developing, as designers seek to re-address the balance between sheer theatricality and the demands of the retail business. One such example is NikeTown Miami, located ...

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