In a move designed to bring the brands of Midas and Klark Teknik closer together, David Wiggins, previously responsible for international sales of Klark Teknik, is to assume equal responsibility in his role as international sales manager for both brands.
“In terms of the way we have been restructuring the company in recent months, this is a move that makes complete sense,” says Wiggins. “As technology continues to develop apace, so the interaction between the two brands becomes increasingly important. We are already seeing this at a product and therefore R&D level; for example the ability to link any Heritage or Legend console to Helix via the auto-solo function. It therefore follows that the same strategy should be reflected in sales and marketing.”