Vari-Lite Establishes Northeast Dealer Network

As part of a continued effort to increase the availability of its automated lighting systems, Vari-Lite has announced the establishment of a Northeast dealer network, made up of eight of that area's top rental houses, who will carry a full line of Vari*Lite^® products for sale, for rent, or in many cases, both.

The Northeast dealer network includes: Barbizon, New York, sales; High Output, Boston, sales and rental; Parlights, Frederick, MD, sales and rental; PRG/Fourth Phase, North Bergen, NJ, sales and rental; Starlite Productions, Cherry Hill, NJ, sales and rental; TMB Associates, Englewood, NJ, sales; Vincent Lighting Systems Cleveland, sales and rental; VLPS New York, New York, NY, rental.

“Each member of this dealership network has a solid reputation among lighting professionals and has established itself as a leader within the industry,” said Bob Schacherl, Vari-Lite's vice president of sales and marketing. “Vari-Lite will continue to explore opportunities to add to its dealer network where and when it makes sense financially and strategically.”

In addition to carrying Vari-Lite's Series 2000^™ products, these dealers will carry the new Vari*Lite VL1000 ERS ellipsoidal reflector spotlight.

Other regional dealer networks will be announced as they become finalized.