Times Square in New York City is now home to some of the world's most spectacular signs incorporating innovative, cutting-edge technology. Going beyond steam representing hot coffee or a lit cigarette, today's signage incorporates everything from fiber optics to strobe lights in a quest for attention. The use of billboard-sized video screens has increased in the past few years, and recently LEDs have been adapted into the mix of lighting sources found. The massive advertisements that dotted ...

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