Tracoman has announced several additions to its growing staff of professional sales managers and independent representatives. David Sullivan has been appointed retail segment manager, serving retailers of both Antari and Abstract product lines (Tracoman is now handling Antari, the Taiwanese fog machine maker, in the US). Sullivan joins Tracoman with 10 years experience, first as a retailer and then an independent rep, and most recently sales manager for Stanton Magnetics.

Tracoman has also negotiated contracts with two automated lighting rep firms for representation of the entire product range in addition to their other lines. Craig Burross and his company, Surround Design Associates, has been awarded the rep contract for Nevada and northern California. Buross' partner, Matt Druzbik, most recently served as lighting director for House of Blues in Las Vegas, but is probably best known for his 16 years of touring experience. Additionally, Tracoman has enlisted the services of Richard Cadena and his firm, Marathon Marketing, to cover Texas, Louisiana, Arkansas, and Oklahoma. Cadena had spent the majority of his 20-year career with automated lighting manufacturers prior to founding Marathon Marketing in 1999.

Tracoman has also signed on Diversified Lighting in Colorado, which will also cover Utah and Nebraska, R. Joseph Group for Ohio and Western Pennsylvania, and Sales Force in Florida.