Lighting the Dodge booth at the North American International Auto Show in Detroit in January 2003 was a challenging drive for LD Bob Barnhart. “It's the largest auto show in the world,” he notes. “Thirty-seven percent of all car sales take place there, with a lot of fleet owners buying new cars.” Dodge had the largest booth on the show floor, with 34 vehicles displayed on 30° banks of reflective steel. “I was approached last summer and was told they didn't want typical car show lighting,” ...

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