Lighting the Dodge booth at the North American International Auto Show in Detroit in January 2003 was a challenging drive for LD Bob Barnhart. “It's the largest auto show in the world,” he notes. “Thirty-seven percent of all car sales take place there, with a lot of fleet owners buying new cars.” Dodge had the largest booth on the show floor, with 34 vehicles displayed on 30° banks of reflective steel. “I was approached last summer and was told they didn't want typical car show lighting,” ...

General Admission

This content is free to access as a registered user on

Why register for It's simple and free, and here is what you get:

  • Daily original news covering the latest in entertainment design and technology
  • Features on the latest industry trends
  • Insights from thought leaders in the industry
  • The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision

Already registered? here.