Vari-Lite Inc. has bolstered its product marketing and technical support team, hiring George Masek for the newly created technical product manager position. The move gives Vari-Lite a veteran with more than 20 years as an entertainment lighting professional and puts him in a critical technical support/product marketing role. Masek will be based out of the company's Dallas headquarters. Much of his time will be spent on the road, working with Vari*Lite dealers and end users, providing training and product support. His responsibilities also include product demonstrations and new product development. Masek spent 13 years with Vari-Lite in various positions ranging from technical support to in-house sales, working with clients such as Disney Theatrical, Disneyland, and Holland America Cruise Lines among others. He also worked as Vari*Lite lighting technician for numerous tours, including Fleetwood Mac, Gloria Estefan, Depeche Mode, Aerosmith, and many others. Prior to joining Vari-Lite, Masek was lighting designer for the Incredible Acrobats of China.