For most clubs, just being considered the hippest place in town is enough, especially if that town is London. Not so for the Ministry of Sound (MoS). Not only is it the place to be on a Saturday night, but by careful nurturing of a brand identity, MoS has become a burgeoning business with all the cachet of a Calvin Klein. Much of the high-profile circuit of nightclubs in the UK is founded on booze. Often owned by big brewery chains, the clubs are easily identified by expensive high-tech ...
This content is free to access as a registered user on livedesignonline.com
Why register for livedesignonline.com? It's simple and free, and here is what you get:
- Daily original news covering the latest in entertainment design and technology
- Features on the latest industry trends
- Insights from thought leaders in the industry
- The ability to view both pay-per-view and free recorded sessions from our live events including Master Classes, LDI and Envision