UK-based firm The Effects Company is looking to expand its sales by setting up stockholding distributors through the US and Canada. Founded in 1990 by Martin Blake, the company manufactures a comprehensive range of non-optical special effects products, including the CO2 Jet system.

“We export to most countries throughout the world, and have previously done so to North America, Canada, and South America, but now we wish to appoint companies who have the resources to stock our complete product range and promote The Effects Company in their own area, and enjoy future growth of this exciting range of products.”

As The Effects Company is an associate company of XLFX Pyrotechnics, discussions are possible about distributing this new pyro range as well. Blake can be reached at