Help Wanted: Gel manufacturer seeks employee to identify and provide suitable sobriquets for new line of colors. Candidate must possess a modicum of creativity but must observe a sense of decorum. Or so the advertisement, seemingly out of The Twilight Zone, read. And it makes one wonder: How do they assign names to gels, and how can I get paid to do it? Of course, all of the good names are taken. "Red," "Blue," and "Yellow" were all bought and paid for years ago. So where do they come ...

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