The publishers of Entertainment Design and Lighting Dimensions magazines are pleased to announce the merger of the two print properties into a new multimedia information franchise entitled Live Design.
The move addresses significant market trends and challenges faced by both magazines' core readers. Recent acceleration of convergence across the disciplines of lighting, staging, and projection design, as well as the infusion of new technology and products to serve these changes, has impacted designers, programmers, and technicians in the entertainment technology industry.
“The editorial content in Entertainment Design and Lighting Dimensions has continuously provided readers with innovative and cutting-edge information,” says David Johnson, editorial director and associate publisher of Live Design. “With the current convergence of lighting, staging, and projection within the industry, our name change and content blending seems the logical next step. Live Design now provides one convenient resource for entertainment technology professionals to access design, business, and technology information they must have to be successful.”
Editorially, Live Design will provide a complete perspective on the art of entertainment design and the impact that convergence has on current and future trends:
- Creative techniques and solutions for concerts, corporate events, theatre, houses of worship, theme parks, clubs, and more
- In-depth reports on the latest venues
- Case studies of projects from around the world
- Behind-the-scenes insights from top events like LDI and the Live Design Master Classes
- Provocative viewpoints from industry leaders
- News and reviews on the latest lighting, staging, and projection gear
“Live Design will be the publication that decision makers turn to for advice, ideas, products, everything,” says Doug MacDonald, group publisher. “It provides the must-have information that professionals need across all key areas of live entertainment technology.
“In addition, the blended circulation of the new publication provides advertisers with a larger, more diverse reach to industry buyers at a significant savings on advertising investment,” MacDonald continues. “The Live Design brand offers access to buyers in print, as well as through targeted e-newsletters; unparalleled events like LDI; a redesigned and comprehensive Web site; and more.
“Live Design's multimedia franchise also includes Theatre Quarterly, a supplement devoted to the theatre market, from Broadway to regional to Las Vegas. We will continue to serve the needs of audio, lighting, projection, set, and costume professionals in that important market niche,” MacDonald adds.
Live Design debuts with a sneak peak during the LDI Show, November 11-13, in Orlando; the premiere issue mails in December 2005.