What do London, Zurich, Hong Kong, New York, and Singapore have in common? Not only are four of them among the 15 most expensive cities in the world and home to some of the most prestigious hotels one can find, but just recently, they have been linked together by the launch of Credit Suisse's new brand. The goal was to communicate the availability of the bank's entire expertise to all clients via a single source and under a single symbol, a sail-like logo, representing both the tradition of ...

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