A West End Theatre Gets a Colorful New Look London's Apollo Victoria Theatre has had a checkered career. It opened in 1930, under the name New Victoria Cinema; as one of that era's fabled movie palaces, its adornments included a mighty Wurlitzer organ and a balcony that could seat 2,500. Comparisons to New York's Radio City Music Hall would not have been out of order. After 40 years of service as a cinema, the New Victoria was converted into a legitimate theatre, named the Apollo Victoria, ...
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