Extraordinary Events Uses ‘Business Theater’ Approach in Barcelona The set at the Hotel Arts Barcelona for CEMEX’s general session was created to look like it was made of cement. Last fall, meeting and event planner/producer Extraordinary Events of Sherman Oaks, Calif., showcased its “business theater” approach to corporate conference planning for Mexico's CEMEX, the second-largest cement company in the world. CEMEX's 2002 Executive Conference was a four-day international conference in ...

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