High-energy dancing and rock and roll were all part of the product presentation as Skechers reinforced its niche in the hip shoe market at Super Show 99 at the Georgia World Congress Center in Atlanta last February. "Skechers took over the 54,000-sq.-ft. (4,860 sq. m) Murphy Ballroom to announce it is a major player in the shoe world and sporting goods industry," says Peter West, project manager for Lindsay West, a Portland, OR-based corporate special event producer. "They are aiming at a ...
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