SUPPOSE YOU GAVE A PARTY AND nobody came? That's more or less what happened to one software company when its manager of recognition programs decided to reward its engineers for a new, highly successful system they had developed. “She created ‘Celebrate Engineers Day,’” recalls Joseph Mancusi, president of the Center for Organizational Intelligence, Sterling, Va. “She rented a fancy riverboat and set up a mock gambling parlor in the main hall. There was also a huge gallery of games, ...

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