WHERE DO YOU BUY YOUR groceries? Do you buy produce at the farmer's market, meat from the butcher shop, and dry goods at the wholesale warehouse? Maybe you shop at a large grocery store that has everything in one place, but also shop at the specialty shops for important occasions. If you buy groceries at all, you have something important in common with your audio-visual rental and staging customers. You evaluate your grocer choices based on your perceptions of their ability to meet your ...

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