AC Lighting Inc., the Agoura Hills, CA-based lighting distributor, is changing its name to ACT Lighting, effective July 1.
According to Bob Gordon, president and CEO of ACT Lighting, this does not represent any change in the way the business is run or in the ownership of the company, but rather is a recognition of the distinct identity that AC Lighting now holds in the US market from its UK namesake AC Lighting Ltd. (Gordon acquired controlling shareholding interest in AC Lighting in 2000.) “As we have grown as a company we have developed our own unique style, which very much separates us in the market from AC Lighting Ltd.,” Gordon explains. “I think, as time has gone on, our strategies, goals, and product portfolios have diverged to such an extent that it is now time for us to have a unique identity so that we have a recognizable brand not just in the US but in international markets as well.”
ACT Lighting, Inc. (ACT stands for Architectural, Concert, and Theatrical) will continue to use existing e-mail and web addresses until after this year's LDI; however, the new e-mail address and website address are working as of July 1. To update contact information, simply add a “T” to the e-mail address of the appropriate person at AC Lighting, Inc. So, email@example.com becomes firstname.lastname@example.org. The address and phone and fax numbers all remain the same.