Messe Frankfurt, organizer of Prolight + Sound, and Primedia, producers of Entertainment Technology Week featuring LDI, Sound + Vision, LD Institute, Backstage and a full education program as well as publishers of Entertainment Design and Lighting Dimensions today announced a strategic alliance. This alliance will make it easier for the industry to expand into new markets, meet additional buyers and specifers, identify new technologies and learn how to succeed in overseas markets. This allows our attendees and exhibitors to take advantage of a wide range of sales and marketing objectives without increasing the number of shows.

The initial result of this agreement will include combined marketing efforts designed to help promote each group’s events, with more concrete synergies as the relationship grows.

What does this mean for the exhibitors? It means additional reach into new marketplaces, generating new sales leads, extensive branding opportunities while maintaining current customer relations. The combined reach of these two organizations is 70,000 buyers and specifiers.

What does this mean for the attendees? More products and services than ever, ability to compare products, access new technologies, obtain technical training, and gain insight into market dynamics. About Messe Frankfurt Messe Frankfurt is the organizer Prolight + Sound Frankfurt with the Association for Professional Light, Sound and Event Technology and the European Association of Event Centres and present on markets worldwide with its areas of competence consumer goods, textiles, technology. With a high level of innovative resourcefulness and in close touch with the exhibiting branches, Messe Frankfurt has continuously adapted its main trade fairs to the needs of the market and improved them through new ideas. New concepts and global commitment will further guarantee the company’s pole position in the future.

About PRIMEDIA PRIMEDIA is the leading targeted media company in the United States. With 2003 revenues from continuing businesses of $1.3 billion, our properties deliver content via print as well as the Internet, live events and video and offer highly effective advertising and marketing solutions in some of the most sought after niche markets PRIMEDIA Business Information has leading positions in 20 market sectors such as Agribusiness, Communications, Entertainment, Marketing and Transportation. PRIMEDIA Education and Training includes Channel One and other educational and training products. PRIMEDIA's stock symbol is NYSE: PRM.