With a goal of saving 190 trees in 2009, LDI is focused on eliminating unnecessary paper usage and encouraging exhibitors to do the same. The steps the trade show is taking to accomplish this include a two phase process. First, the show is slowly phasing out the use of paper VIP invitations to the show floor in favor of electronic invites for exhibitor prospects or clients. “This year, we want to encourage you to use the handy and effective online guest electronic guest pass invite,” says group show director Sharon Morabito. “This will be available to all exhibiting companies in June, and full details will be sent to every exhibiting company.”
Morabito adds that the second phase involves changing the format of many of the printed items that are usually sent to exhibitors and attendees, in favor of using the show website at ldishow.com as more of a hub of information. “Soon, exhibitors will receive a sponsorship opportunities leaflet, but this will be a shortened document compared to past years, with full details instead on the website,” she says.