Symetrix, Inc. has appointed Audio Agent, located in Bellevue, Washington, as their representative to build and manage its sales network in Latin America.

Together, Audio Agent's four principals have over 60 years of experience representing professional audio products around the world through both direct sales and distributor/dealer channel management. With a focus on the recording industry, post-production, installed sound, sound reinforcement, and broadcast applications, Audio Agent is committed to providing their clients with a suite of services designed to meet their current needs, while providing the opportunity to expand the range of those services at any time.

When asked about the new appointment, Audio Agent principal Dave Christenson comments, "Symetrix, SymNet, Lucid and AirTools offer a unique range of products ideally suited for the Latin American market. They provide great value by outperforming more expensive competition. We believe that an aggressive expansion of the sales network, combined with increased industry awareness, will yield significant results in the region."

"We're very happy to have Audio Agent on our team," remarks Paul Roberts, director of sales for Symetrix. "They are a savvy group and view everything through the lens of a marketer, meaning that in addition to increased sales in Latin America, we can look forward to growth and greater brand awareness."