Ross Video continues expansion into Asia Pacific with the appointment of Dae Yung Choe to international sales manager. Choe will direct the regional sales team and manage growth in the Asia Pacific markets. He will be based in Bangkok, Thailand and report to Darren Budrow, director of sales.

"This appointment continues our commitment to deliver exceptional live production solutions and a superior customer experience in the Asia Pacific region," says Budrow. "Dae's extensive industry experience, market knowledge, and leadership skills makes him a dynamic addition to the Ross team."

In addition to managing the Ross Asia Pacific sales team, Choe will be managing the sales territories of North Asia (Korea, Japan, Taiwan, Hong Kong) and Pacific (Australia and New Zealand).

Choe comments, "I am excited to be joining the Ross Sales team and look forward to continue growing Ross' presence in the Asia Pacific markets. Ross offers solid live production products and outstanding customer support."

Choe has over two decades of business development experience in both domestic and international broadcast technology markets. Prior to joining Ross, he was director of product marketing for Avid/Pinnacle Broadcast Asia Pacific, and business development manager (Pinnacle Video Servers) Asia Pacific region based in Singapore. Prior to working in Asia, he was based in Pinnacle's California headquarters. Choe has also held sales management positions with Sony USA and Philips/Alamar USA.