Elation is launching its 2006 Training & Product Roadshow, a free-of-charge two-day educational seminar that will be held in major cities across the country this spring. Presented by the company’s newly appointed director of sales Eric Loader and theatrical sales specialist Ray Villasenor, the seminars will provide lighting dealers and users with hands-on experience and information on the latest product offerings, including intelligent lighting, lighting controllers and software, professional fog machines, LED lighting and more.

“Lighting technology is moving forward at a very fast pace,” said Loader. “We want to ensure that our dealers have thorough knowledge of how to use and sell the newest high-tech products from Elation. As part of our strong commitment to supporting dealers, we are offering them the convenience of being able to attend product training seminars in their own cities at no charge.”

Both days of the seminar will feature a morning session (10 am –1 pm) devoted to CompuWare and Lighting Controllers, and an afternoon session (2 pm-5 pm) to Lighting Products. Dealers will also receive a valuable sales training course, covering features, benefits, applications and troubleshooting, which will help them sell Elation products more effectively.

A complimentary continental breakfast and lunch will be served both days. Additionally every dealer who attends the seminar will receive free gifts from Elation and will have a chance to win a CompuClub software package.

Dealers are invited to attend entire 2-day event. A special demo session from 5pm-8pm held only on the second day is open to end-users too.

“The second-day demo session provides a great opportunity for dealers to invite their customers to learn about the Elation product line,” said Loader. “This gives dealers a value-added service they can offer their customers, and at the same time, by educating people about Elation products, they will very likely see their own sales increase.”

Six seminars have been scheduled thus far, with additional dates to be announced:

Los Angeles – March 1-2

Las Vegas – March 7-8

Miami – March 15-16

Dallas – March 22-23

Chicago – April 4-5

New York/New Jersey – April 19-20

To reserve your Elation Roadshow Seminar spot or obtain more information, call toll-free 866.245.6726 ext. 139 or email visage@elationlighting.com.