Red Rocket has produced the annual national meeting of Siemens Healthcare sales and service teams for more than a decade. These events feature business-oriented general sessions and two awards galas in the same ballroom. This year there were 2,600 attendees. Our challenge from Siemens: “Motivate and inspire the organization to be customer-facing. Facilitate team building. Reinforce personal accountability.” We translated “customer-facing” into our design and personalized a call to action. ...

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