Our long-time client, The American Academy of Pediatrics, has come to us over the years with several ideas to give a “WOW” factor to their annual meeting, specifically to their general sessions. They always want to do something “different,” but little did we know that this year, given a theme of “Energize,” we would produce a FLASHMOB at Post Office Square in Boston and bring the spontaneous dance to life for 3500 people attending the opening ...

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