Designed as a grandiose and captivating live performance, “Luminosity, Powered by Pepsi” lit up the massive set and stage in Celebration Plaza at Cedar Point, the second-oldest operating amusement park in the United States. Blue Haze Entertainment of Los Angeles, Calif., specified more than 700 Chauvet fixtures for this 35-minute cutting-edge show that featured mesmerizing displays of lights, music and dance performances, special effects, fireworks, pyrotechnics and live DJ action.

Al Crawford, Lighting Designer and President of Arc3design, designed the elaborate lighting rig for “Luminosity, Powered by Pepsi,” successfully merging different design genres into the set with the help of 700 Chauvet lights. “We love designing for dance, theater, concert, live event, and environmental projects,” Crawford said. “We mixed all of our experiences in these genres into one huge project.”

Andrew Strain, lighting designer and owner of Blue Haze Entertainment specified all of the Chauvet fixtures and programmed the lighting for the Midway show, Millennium Force roller coaster and Power Tower attraction. Jeremy Doucette served as production designer for the show.

While designing Luminosity Celebration Plaza, Crawford looked to create the ideal environment for a live entertainment-based evening experience. “The design needed to be able to serve the needs of the stage show itself, the after party club experience, and to integrate seamlessly with the other design elements of the space such as scenic and video.  All of the elements of this show needed to breath as one.”

One of the challenges Crawford overcame relates to the significant scale of the project. “The park wanted a space that was almost operatic on certain levels, but at the same time intimate and storytelling,” he said. “We needed to find and create systems of fixtures that could fill very large spaces, but could also do it with a certain grace. We used a lot of different vocabularies of equipment, for example the Legend™ 412 from Chauvet.”

Crawford wanted to fill not only the space on the stage and audience, but the entire scope of the sky above the performance space. “We used lighting in a lot of unique ways to do dynamic aerial effects that supported the pyrotechnics and lasers in the sky,” Crawford said.

A series of long sweeping continuous curves from 138 CHAUVET® Professional Legend™ 412 pixel-mapping moving yokes designed into the environment were used to create one rocking system of light that encircled the space. “We really enjoyed the Legend™ 412 because we knew with these beautiful curves of lighting fixtures, we could create something that was very organic,” Crawford said.

The stage also housed massive video walls made of CHAUVET® Professional 112 MVP™ 18 and 34 MVP™ 37.5 modular video panels, which displayed live video content programmed into the show. The video content was created exclusively for Luminosity by Bob Bonniol, video, lighting and interactive designer, specializing in designing large-scale lighting, and principal creative director for Mode Studios.

Lighting Equipment List:

  • 142 x Legend™ 412
  • 112 x MVP™ 18
  • 34 x MVP™ 37.5
  • 84 x SlimPAR™ 56
  • 65 x COLORado™ 1-Tri IP
  • 52 x COLORdash™ Accent VW
  • 48 x COLORdash™ Accent
  • 45 x COLORtube™ 3.0 EQ
  • 42 x COLORrail™ IRC
  • 15 x Legend™ 1200E Spot
  • 12 x COLORtube™ EQ Controller
  • 10 x COLORado™ Batten 72 Tour
  • 6 x Hurricane™ 1800 Flex
  • 15 x Arena™ Hazer 3


Design Team:

  • Lighting Designer: Al Crawford
  • Lighting Director: Zakaria Al-Alami
  • Associate Lighting Designer: Alex Goldberg
  • Associate Lighting Designer: Roya Abab
  • Assistant Lighting Designer: Davida Tkach
  • Assistant Lighting Designer: Greg Purnell
  • Install company: Blue Haze Entertainment


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