Led by the vision of creating a canvas for digital art welcoming visitors to Miami, Florida’s premier luxury hotel Intercontinental Miami commissioned a team of industry veterans to create a 19-story outdoor digital display. Over 90,000 individually controllable pixels and 300,000 LEDs created this momentous landmark design. The inaugural video exhibit depicts a vibrant dancing silhouette generated by media consultants ETI and Fresh Juice Global. New video artwork will be displayed on the digital canvas as changing exhibits unfold for Miami and the art community.

Business and Hotel developer Strategic Hotels and Resorts assembled a team of talented technology and design specialists to execute lighting designer Lam Partners’ and architect Thomas Roszak’s designs. Sister companies Fresh Juice Global and ETI, alongside custom solutions technology provider D3, delivered the technical expertise, LED and systems technology bringing the design team’s vision into reality. Installation and engineering consultants included team members McGuire Engineers, Ortega Construction, Terrabridge and Victoria Electric.

D3 was tasked with developing a LED lighting solution that could distribute data seamlessly across a controlled digital network to enable the display spanning two sides of the hotel tower. Dynamic Video Linears were custom engineered for ICM’s digital media display, featuring multicolor content seen throughout the greater downtown Miami area and across Biscayne Bay. Each 8 foot long luminaire with Nichia LEDs and custom finish integrates into the hotel’s existing architecture. At the hotel’s request, the design includes a special baffle ensuring the LED lights would not disturb guests staying inside 228 of the rooms.

To complement the digital media display, Lohan Anderson + Roszak and Lam Partners envisioned a supporting cast of color changing light with effects generated by ETI. D3 provided high powered Dynamic Linears for the top of the building and to backlight a latticework of metal screens spanning the length of the hotel’s parking garage. RGBW Dynamic Round Floods graze up the side of the hotel tower as soaring RGB accents.

Entering from the North, visitors to ICM are greeted by a 24mm D3 LED display flanked by architectural glass, pass under a spectacular origami shaped glass archway and are met at the concierge desk with a smaller archway which are all backlit by Dynamic Dots. ETI and Fresh Juice Global have created a digital playground where light forms shapes and fluid movements, all matched to coordinated music and imagery.

Hotel general manager Robert Hill is thrilled to have the opportunity to create custom content and rebrand the hotel for customer events. College Football team Notre Dame’s 2013 championship series event featured scrolling GO IRISH across the digital canvas, game season highlights intermixed with local art on the 24 mm Marquis display and green accent lighting. World Classic International Baseball Tournament showcased their brand colors of red, yellow, blue and green accent lighting with baseball themed artwork. The flexibility the technology creates allows the hotel to create one of a kind venue truly memorable for their guests to experience.

Equipment List:

  • 1 D3 Outdoor 24 mm Display
  • 228 D3 Dynamic Video Linear High Power DVL-HP
  • 4392 D3 Dynamic Dots DDT-MP
  • 48 D3 Dynamic Round Floods DRF-MP
  • 81 D3 Fifteen Degree Dynamic Linears DLR-HP
  • 149 D3 Sixty Degree Dynamic Linears DLR-HP
  • 1 D3 TrueElement Control System
  • 1 Madrix Control System
  • 52 D3 Dynamic Power Data System DPD-600
  • 6 D3 Dynamic Data System DDS-16


Design Team:

  • Business Developer: Strategic Hotels
  • Architect: Lohan Anderson + Roszak
  • Lighting Design: Lam Partners
  • MEPC Consultant: McGuire Engineers
  • Audio Visual Technology and Project Management: ETI
  • Media Content and Software: Fresh Juice Global
  • LED display, Lighting and Custom Solution Provider: D3
  • Low Voltage and Network Systems Installation: Terrabridge
  • General Contractor: Ortega Construction
  • Electrical Contractor: Victoria Electric


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