Elation Professional has become ‘go to’ lighting at the Ultra Music Festival in Miami where again this March a massive production setup included hundreds of Elation lighting products used to set the mood and back performances by some of the world’s best DJs.
AG Lights and Sound supplied lighting and video across seven stages for the EDM extravaganza including over 500 Elation fixtures, among them Platinum Spot 35 Pro’s, Design LED 60 Tri-strips, and Opti Tri 30 LED color changers with Elation Opto Branch 4’s used for DMX distribution. Lighting design was by Steve Lieberman of SJ Lighting.
Avicii Hotel at Ultra Music Festival
Meanwhile, at the SLS Hotel South Beach, aka the Avicii Hotel, Tour FX supplied Platinum Beam 5R Extremes and Rayzor Q7's for DJ guest appearances hosted by EDM hitmaker Avicii. Nick Assunto of Tour FX, who specified the Elation gear and partnered with Avicii, Ushuaia Ibiza and the SLS Hotel on the event, designed a custom truss structure based on Ushuaia’s Ibiza setup and worked together with Ushuaia LD Ian Tomlinson to implement a lighting plot.
Because much of the event was during the day, Tour FX needed a bright fixture that was able to be seen during the day and found it in the new Platinum Beam 5R Extreme, used as the main light in the setup.
“We wanted the higher output you get from the Elation Platinum Beams,” Nick said. “The updated Extreme version has excellent lumens output, fast movement and clean optics and the colors are superior as well. I like the fact that the body was redesigned too. For me, return on investment and quality of the fixtures are major reasons why we go with Elation and with the support from the Elation team we really feel taken care of. We’ve done some other projects with Elation in South Florida and now with their new facility in Miami, it’s an even better reason to go with them.”
About Elation Professional
Elation Professional is one of the world’s leading lighting and visual solutions providers and is the global brand of Elation Lighting. Founded in 1992 and headquartered in Los Angeles, with European sales, distribution and support based in The Netherlands, Elation designs and manufactures a comprehensive range of innovative yet affordable lighting and video products that are distributed through a global network of dealers and distributors. Made up of a spirited team of dedicated personnel, Elation is setting new efficiency and performance standards in Platinum lamp and LED technology and is acknowledged for a comprehensive commitment to Total Support. As a company in expansion with a presence in a growing variety of market segments, chances are you’ve experienced Elation lighting at a concert, special event, TV, theater, late night venue, House of Worship, theme park, cruise ship, exhibition, architectural space or elsewhere. For more information, please visit www.elationlighting.com
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